Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Soft drinks"
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Effectiveness of billboard advertising; a case of soft drinks in Nairobi
(School of Business, 2009)Billboards are defined broadly as any large outdoor printed (or projected) sign. Artists’ Billboards have been a key medium or vehicle to explore and express the ideas and strategies behind the most important art movements ...