Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Strategic Marketing of Fast Moving Consumer Goods"
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Critical Success Factors in Retail Measurement for Strategic Marketing of Fast Moving Consumer Goods in Kenya
(university of nairobi, 2018)The 21st Century marketing has been defined by an explosion in data and a need to make informed choices based on the strategic inclination of firms in regards to marketing. With this advent of big data influenced decisions, ...