Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Strategic competitive advantage"
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Strategies employed by commercial Banks in Kenya to build competitive advantage
(School of Business, University of Nairobi, 2010-11)This study was set out to investigate the strategies employed by commercial banks in Kenya to build competitive advantage. Strategy sets out the mission of the company, which, ideally, is in line with the values and ...