Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Strategic positioning"
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Factors influencing banking industry to adopt strategic positioning on mobile banking
(School of Business, University of Nairobi, 2010-11)Over the past couple of decades, the term strategic positioning has gained a much broader definition that includes other customer wants, needs and desires. People will sometimes buy from companies that are perceived to ...