Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Strategies Used by Alcoholic Drinks Businesses"
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Strategies Used by Alcoholic Drinks Businesses in Nyeri Town Sub-county to Cope With Competition in the Liqour Industry in Kenya
(2015)The liquor industry is one of the oldest and most dynamic sectors of the Kenyan economy. The increase in the middle class population and growing local and international investor interest in this sector has led to tremendous ...