Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Strategies adopted by major shopping malls to enhance Customer retention"
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Strategies Adopted by Major Shopping Malls to Enhance Customer Retention in Nairobi City County, Kenya
(University of Nairobi, 2015)When operating in a turbulent environment firms usually have difficulty in coming up with the appropriate strategy that will ensure success in their entry mode and operations. The emergence of shopping malls has changed ...