Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Strategy & performance"

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    • Corporate branding strategy and performance of Safaricom limited 

      Shihachi, Faith (School of Business, University of Nairobi, 2012-11)
      Companies are trying to influence consumers into buying their product instead of their competitors‟ products. To do so, they need to differentiate themselves. They need to convince the customers that their product offers ...