Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Strategy Of Franchise Subcontracting And Sustainability Of Small And Medium Enterprises In Selected Counties In Kenya"
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Strategy of Franchise Subcontracting and Sustainability of Small and Medium Enterprises in Selected Counties in Kenya
(University of Nairobi, 2016)Whereas the strategy of franchising is hundreds of years old in the global market, until recently, the franchise business model has been slow to take hold in Kenya because local investors know little or nothing about its ...