Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Target Marketing Strategy and Competitive Advantage by Standard Chartered Bank"
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Target Marketing Strategy and Competitive Advantage by Standard Chartered Bank
(University of Nairobi, 2011)To gain real competitive advantage, the focus of target marketing must be on developing new-to-the world or new-to-the-market products that provide consumers with totally new perceived benefits. Regardless of the industry, ...