Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Tea industry"
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Challenges facing the Kenyan tea industry in exporting of value-added (Branded) tea
(School of Business, University of Nairobi, 2007-09)The broad objective of the study was to establish the challenges facing the Kenyan tea industry in exporting of value-added (branded) tea. The study further sought to establish the extent of world market access and ... -
Challenges of application of porter's Generic strategies in the tea industry in Kenya: a case study of Ketepa limited
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2006)All organizations are environment dependant; they depend on the environment for their inputs and outputs. Every firm should therefore have a competitive strategy which relates it to its environment and enables it to ...