Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Total Kenya Limited"
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Creating and sustaining competitive strategies by Total Kenya Limited in a changing environment
(School of Business, 2010-11)The oil industry in Kenya is very dynamic due to very many factors among them the unpredictable fluctuations of oil prices in the international market, volatility in the foreign exchange market and also the unpredictable ... -
Intensive growth strategies adopted by Total Kenya Limited in response to competition in the oil industry in Kenya
(School of Business, 2008)The purpose of this study was to determine how the Ansoff intensive growth strategies of market penetration, market development and product development, have been applied by Total Kenya Limited. The objectives of this ...