Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Tour operators in Nairobi, Kenya"
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Internet marketing adoption and the performance of tour operators in Nairobi, Kenya
(School of Business, 2012)Tourism, being essentially a network and global business, stands to be highly influenced by the characteristics and rules of the new economy that have emerged from the revolution of Information Technology (IT). This ...