Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Tourism Marketing Strategies"
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Tourism Marketing Strategies, External Environment and Destination Performance: a Critical Literature Review
(university of nairobi, 2016)The objective of this Conceptual Independent Study Paper was to critically review relevant literature on the relationship between tourism marketing strategies adopted by destinations and the destination performance. The ...