Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Traditional business"
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The Extent of Adoption of Branding Concept by Kenyan Cooperative Societies
(School of business, 2009)The purpose of this study was to determine the extent to which SACCOs have adopted branding and determine factors hindering product branding among the SACCOs with FOSAs in Nairobi. The study used a descriptive research ...