Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Visual marketing"
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Perceived extent and effects of use of visual marketing in creating brand awareness in music : A case of college of humanities and social sciences students, University of Nairobi
(School of business, 2011)Music is a cultural universal that has long been used as a tool for communication, entertainment, as well as education. As a medium that has been packaged and sold as a product, sale of music thus requires marketing and ...