Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "adoption of new product in kenya Commercial banks"
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Factors that affect the adoption of new product in kenya Commercial banks
(School of Business, 2010)Successful new product/service introductions are important for a firm’s long-term performance. This holds especially for industries in which firms invest heavily in technologies, such as mobile networks, under the premise ...