Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "consumer brand, Commercial Banks, tier"
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Factors affecting consumer brand loyalty among tier one and tier two Commercial Banks In Kenya
(University of Nairobi, 2015-10)Banking industry is exponentially growing in Kenya due to investment and savings needs that Kenyans have. Creating brand loyalty to ensure constant flow of customers is very important. Banking industry is complex and ...