Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "consumer goods"
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A survey of pricing strategies adopted by manufacturers of fast moving consumer goods in Mombasa district & its environs
(University of NairobiSchool Of Business, University Of Nairobi, 2009-11)The research was about extent to which firms in the fast moving consumer goods use pricing strategies. It was carried out in Mombasa District and its environs. Its main objective was to determine the extent to which ...