Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "equity bank ltd"
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The effect of strategic business partnerships between Equity Bank ltd and its partners on marketing decisions
(University of NairobiSchool Of Business, University Of Nairobi, 2011-10)This study was conducted with the objective of determining how strategic partnerships influence marketing decisions by Equity Bank and its partners. It also set out to establish the nature of partnerships formed between ...