Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "globally competitive county brand in kenya"
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Determinants of a Globally Competitive County Brand in Kenya: a Case Study of Machakos County
(University of Nairobi, 2015)First impression of the County Government and its good name matters as the world becomes more inter connected more competitive and more globalized. However,studies indicate that African regions are considered invisible,u ...