Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "growth strategies"
Now showing items 1-2 of 2
-
Growth Strategies Adopted by Cooperative Bank as an Operational Orientation
(University of NairobiSchool Of Business, University Of Nairobi, 2012-11)Modern businesses operate in a turbulent environment faced with a variety of new challenges brought about by globalization and trade liberalization. Its impact typically remains hidden within the normal fluctuations in ... -
A Survey of Market-share Growth Strategies Adopted by Pharmaceutical Companies in Kenya for Branded Prescription Medicines
(University of NairobiSchool Of Business, University Of Nairobi, 2007-08)Kenyan pharmaceutical marketplace has expanded and attracted many more entrants. This has caused increased competition and changed the industry structure somehow. The pharmaceutical firms must therefore pursue strategies ...