Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "new product"
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Market Orientation and New Product Development by Pharmaceutical Firms Operating in Kenya
(University of NairobiSchool Of Business, University Of Nairobi, 2009-04)Discovering and commercialsing of new drug molecules is critical for the future assets of a pharmaceutical company. However, bringing a molecule from discovery to manufacturing is a long and costly process that ...