Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "oil lubricant marketers"
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Competitive strategies adopted by independent oil lubricant marketers in Kenya
(University of NairobiSchool Of Business, University Of Nairobi, 2012-08)Competitive strategy concerns what a firm is doing in order to gain sustainable competitive advantage. This study was to establish the competitive strategies adopted by independent Lubricant marketers in Kenya to meet ...