Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "perceived influence"
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The perceived influence of marketing promotion on brand equity: A case of Kenya commercial bank
(University of NairobiSchool Of Business, University Of Nairobi, 2009-11)This paper examines the influence of marketing promotion on brand equity from two perspectives; the value of the brand to the firm (Financial Perspective), and the value of the brand to customers (customer based brand ... -
The perceived influence of performance based reward system on employee motivation in Barclays bank of Kenya head office
(University of NairobiSchool Of Business, University Of Nairobi, 2012-10)Performance-based reward systems have a long history. In the last ten years, a number of countries have adopted pay-for-performance strategies to modify the traditional salary scales. The distinguishing feature of a ...