Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "psychological, competitive advantage, Safaricom, Individual Customers, Nairobi."
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The effect of psychological positioning in achieving sustainable competitive advantage among Safaricom Individual Customers In Nairobi.
(University of Nairobi, 2012)In order to keep up with the competition and changing consumer needs and wants in the competitive business environment. Changing consumer needs and business environment has necessitated Safaricom to position their products ...