Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "social media"
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Social Media as a Competitive Strategy in Customer Care by Mobile Telecommunication Firms in Kenya
(University of NairobiSchool Of Business, University Of Nairobi, 2012-11)This study sought to examine how the mobile telecommunication firms in Kenya have leveraged on use of social media in customer care as a strategic competitive advantage. Emphasis was put on how social media is being employed ...