Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "source of competitive"

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    • The internet as a source of competitive advantage for insurance firms in Kenya 

      Kitua, Jackline (University of NairobiSchool Of Business, University Of Nairobi, 2009-11)
      This study focused on the internet as a Source of Competitive Advantage in Insurance Firms in Kenya. The objectives of the study were to establish the internet based products and services used by insurance firms in Kenya ...