Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "strategic response"
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Mobile Banking as a Strategic Response by Equity Bank Kenya Limited to the Challenges in the External Environment
(University of NairobiSchool Of Business, University Of Nairobi, 2009-10)The study focused on how Equity Bank Limited utilizes mobile banking as a strategic response to the changes in the external environment. Equity Bank is one of the leading commercial banks that started operating after being ... -
Strategic Response by Kenya Airways to Challenges in the Global Business Arena
(University of NairobiSchool Of Business, University Of Nairobi, 2012-09)The objective of the study was to determine how Kenya Airways responds to the challenges of global business arena.In doing this, the study sought to answer the following questions: establish the challenges of global business ...