Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Jomo Kenyatta University of Agriculture & Technology"
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Use of resource based perspective as a Competitive strategy at Jomo Kenyatta University of Agriculture & Technology
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2007)The RBP is an emerging competitive strategy which emphasizes that for a firm to gain competitive advantage it has to also focus on its internal firm specific factors hereby referred to as resources. Before its emergence ...