Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "Quality Management Practices and Customer Retention"
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Quality Management Practices and Customer Retention in Micro and Small Enterprises in Nairobi City County, Kenya
(University of Nairobi, 2016)The contents of this study was based on the following objectives; establishing quality management practices among micro and small enterprises (MSEs) and thereafter determining their influence on customer retention in micro ...