Browsing Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) by Subject "oil industry"
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Factors Influencing Brand Loyalty in the Oil Industry: the Case of the Matatus on Route 44 in Nairobi
(University of NairobiUniversity Of NairobiSchool Of Business, University Of Nairobi, 2012-11)Marketing environment in the oil industry has gone through different phases in the last four decades. The first phase was during the oil crisis of the 1970s where fuel prices shot up consequently pushing up inflation ...