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Now showing items 61-70 of 610
A survey of the responsibility for internal marketing activities in the Kenyan banking sector
(University of Nairobi, 2006-10)
The Importance of internal marketing in the achievement of strategic business objectives in the service industries cannot be over emphasized, as it has been identified as the key to addressing the numerous challenges in ...
A study of the effect of financing facilities on
(2006)
This study was done to investigate the Effects of Financing
Facilities on small scale businesses owned by women entrepreneurs in
Kinoo location, Kikuyu Division of Kiambu District. The study
covered availability of ...
A study of the relationship between corporate governance and financial performance of companies listed on the Nairobi stock exchange
(2006)
Corporate governance is the system through which corporations are directed and controlled.
On the other hand, the main goal of companies is to maximise the wealth of shareholders.
With the recent problems across the world ...
Factors influencing the prices of non-seasonal agricultural produce (fruits and vegetables) - a case study of ongata rongai
(2006)
Kenya's economy is predominantly agriculture based where majority of the people
deriving their livelihood from agriculture are based in the informal sector, which has
recorded a dramatic and sustained expansion during ...
Telecommunication regulation in Kenya a case for generic reforms due to convergence in ICT (information communication technologies).
(University of Nairobi, 2006)
The continuous evolution of new technologies results in the inability to
predict the future development of convergence. The development of new
services like web casting and Voice Over Internet Protocol (VoiP) or ...
A survey of the relationship between strategic planning and performance in the textile manufacturing firms in Kenya.
(University of Nairobi., 2006-09)
This was a survey on the relationship between strategic planning and performance in
the textile-manufacturing firms in Kenya. The study was carried out in all the textile manufacturing
companies in Kenya. The data ...
The efficacy of electronic media messages on behaviour change among the youth in Kenya in regard to HIV and AIDS prevention and control: a case study of Dagoretti Division, Nairobi
(University of Nairobi, 2006)
This study investigated the influence of electronic media messages on behaviour change among the youth in regard to HIV and AIDS prevention and control in Dagoretti Division of Nairobi. Five research questions were ...
The phonological basis of misspellings in the written English of Kikuyu speakers in Kenya
(2006)
This study examines the influence of Kikuyu as a leamer's first language (L I) phonology on orthography in English as a second language. The study focused only on the misspellings made by ...
Influence of sex appeal in advertising on motor Vehicle purchase intention: the case of university of Nairobi MBA parallel students
(2006)
Sinceno study has been done in Kenya to look at consumers' responses to sex appeal advertising,
the study attempts to address this gap in advertising by examining the Kenyan consumers'
responsesto advertisements which ...
Influence of packaging and labeling on consumer preference for toothpaste brands: the case of shoppers in selected retail outlets In Nairobi's Central Business District
(University of Nairobi, 2006-08)
Packaging and labeling have increasingly gained popularity as competitive marketing weapons.
In the present day crowded retail shelf, packaging designs must be crafted to cut through such
clutter, differentiate brands ...