Search
Now showing items 221-230 of 1203
E-Commerce Marketing Strategies Adopted By Social Enterprises and Customer Retention at the Bottom of the Pyramid in Nairobi County, Kenya
(University of Nairobi, 2017)
The impact of e-commerce marketing strategies on customer retention has become a more prominent issue for investigation. Over the years e-commerce marketing has become the preferred way of conducting and promoting business ...
Strategic Change Management Practices and the Performance of Tier Two and Tier Three Commercial Banks in Kenya
(University of Nairobi, 2017)
Organizational change influences the manner in which firms operate and that for them to prosper, they must be dynamic to the changing environments they operate. The management of strategic change is always incomplete without ...
Capability Dynamism and Competitive Advantage of Manufacturing Small and Medium Enterprises in Nairobi County
(University of Nairobi, 2017)
In today’s highly competitive business operating environment, firms have increasingly used sustainable strategic management practices to survive the intensive competition. SMEs operate in an environment that may impact ...
Perceived Influence of Integrated Marketing Communication Practices and Brand Performance of Medium and Large Printing Companies in Nairobi
(University of Nairobi, 2017)
The objective of the study was to examine the perceived influence of integrated marketing communication practices and brand performance of medium and large printing companies in Nairobi. IMC is an integral factor in the ...
The rising challenges in the implementation of foreign policy: a case of Sub-state Diplomacy in Kenya
(University of Nairobi, 2017)
This research study set out to investigate the rising challenges in the implementation of
Foreign policy through Sub-State diplomacy using Kenya as a case study. Sub-State
diplomacy is best defined as the conduct of ...
The Perceived Factors Affecting Employee Productivity At The World Vision Organization In Kenya
(University of Nairobi, 2017)
This study entitled ―The perceived factors affecting Employee productivity at the World Vision Organization in Kenya‖ focused on looking at the real issues that either increase or reduce the levels of employee productivity ...
Leadership Style and Service Delivery in the Ministry of East African Community, Labour and Social Protection – Kenya: 2010 to 2016
(University of Nairobi, 2017)
This study sought to assess the extent leadership styles influence service delivery in the Ministry of East African Community, Labour, and Social Protection. Over the years, studies have demonstrated positive relationship ...
Effect Of Mergers And Acquisitions On The Financial Performance Of Companies Listed At The Nairobi Securities Exchange
(University of Nairobi, 2017)
The objective of this research was to determine the effect of mergers and acquisitions on
the financial performance of companies listed at the Nairobi Securities Exchange in
Kenya. Theoretically it is assumed that mergers ...
Strategy Implementation and Performance of Customs and Border Control Department of Kenya Revenue Authority
(University of Nairobi, 2017)
Successful strategy implementation requires a lot of attention from both the top management and the rest of the employees. Organizational performance is largely dependent on strategic measures chosen and the implementation ...
Rural Electrification and Livelihood Diversification Among Rural Households of Bumula Sub-county in Bungoma County, Kenya
(University of Nairobi, 2017)
Livelihood diversification is a common approach for coping with economic and environmental jolts, and is instrumental in poverty reduction. The case is particularly true for rural electrification and livelihood diversification, ...