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Social Media Brand Strategy and Marketing Performance of Telecommunication Firms in Kenya
(University of Nairobi, 2017)
In conducting this research, the main motivation was to find out how marketers can use the increasing popularity of social media to enhance marketing performance. The competition level in the Kenyan telecommunication sector ...
Influence of Public Procurement Process on Completion of Road Construction Projects in Kenya: a Case of Nairobi County, Kenya
(University of Nairobi, 2017)
Road construction sector has registered huge growth in the past decade, with massive projects being undertaken across the country in effort to upgrade the road infrastructure, to global standards and boost the economic ...
Influence of Conflict Resolution Strategies on Social Economic Development Among Pastoralist Communities in Kenya. A Case of Isiolo County
(University of Nairobi, 2017)
Conflicts have many implications being political, economic, social, and cultural. Conflict lead
to lowering of economic productivity, weakening of political institutions of governance,
incapacity to provide essential ...
Effects of Exchange Rate Volatility on Stock Returns of Firms Listed at the Nairobi Securities Exchange
(University of Nairobi, 2017)
From the accounting point of view, an increase in the volatility exchange brings about exchange rate increase and its risk which in turn leads to increase in transaction costs of companies. Higher transaction costs lower ...
The Effect of Dynamic Capabilities on Organizational Competitive Advantage: a Case of Uber Taxi Kenya
(University of Nairobi, 2017)
Dynamic capabilities have come to solve some of the complex challenges for a favorable environment and a sustainable competitive advantage. Dynamic capabilities emphasize on the practice in which organizations acquire, ...
The Effect of Internal Audit Function on Financial Performance of Saccos: the Case of Nairobi County
(University of Nairobi, 2017)
This study investigated the effect of internal audit function on financial performance of Savings and Credit Cooperative Societies in Kenya. A causal research design was adopted in this study. The target population included ...
Influence of Lifeskill Training and Mentorship on Youth Empowerment: a Case of Lepta Community Programme for Youth in Mathare Slum, Nairobi, Kenya
(University of Nairobi, 2017)
The purpose of this study was to investigate the influence of life skills training and mentorship on youth empowerment with special focus on LEPTA community perspective. Specifically, the study sought to establish ways in ...
The Effect of Asset Allocation on the Financial Performance of Unit Trust Schemes in Kenya
(University of Nairobi, 2017)
The main purpose of the study was to establish the impact of asset allocation on the performance of Unit Trust Funds in Kenya. More specifically, the study sought to determine how weight of cash in the fund, weight of bank ...
Economic Diplomacy and Development: Analysis of Kenya’s New Diplomatic Niches and the Realization of Vision 2030
(University of Nairobi, 2017)
Vision 2030 is Kenya‟s guiding development policy geared towards development in all aspects of the economy. In order to realize this objective it requires partners in trade not only within its borders but also from ...
Mobile Banking Technology, Innovation Strategy and Competitive Advantage of Commercial Banks in Kenya
(University of Nairobi, 2017)
Organizations strive to remain competitive by adopting mobile banking technology as an innovation strategy. The study, therefore, sought to determine the impact of adoption of mobile banking technology affects competitiveness ...