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Now showing items 901-910 of 1203
Perceived Effect of Organizational Culture on Corporate Entrepreneurship in Tarda
(University of Nairobi, 2017)
Corporate entrepreneurship has been recognized by academics and practitioners as a vital tool in increasing the performance levels of organization. Organizations that were traditionally not recognized as being entrepreneurial ...
The Effect of Macroeconomic Variables on Interest Rate Spread in the Commercial Banking Sector in Kenya
(University of Nairobi, 2017)
The study sought to establish the effect of macroeconomic variables on interest rate spread in the commercial banking sector of Kenya. Descriptive research design was used. Secondary data were collected from the first ...
An Assessment of Impact of Poverty on Female Headed Households in Kangemi, Kenya
(University of Nairobi, 2017)
The prevalence and incidence of poverty among women and female headed households is a subject of feminization of poverty debate. The overall objective of the study was to assess the impact of poverty in female headed ...
Strategic Quality Management Practices and Competitiveness of Manufacturing Firms in Nairobi
(University of Nairobi, 2017)
Strategic quality management practices are the effective ways through which organizations can achieve improved performance levels and gain competitive edge in a cut-throat competitive industry, for they ensure monitoring ...
An Analysis of the Perception of Public Relations Practitioners on the Use of Advertising Value Equivalent Tool in Measuring Public Relations Campaigns: the Case of Reelforge Media Intelligence Company
(University of Nairobi, 2017)
The main objective of this study was to analyze the perception of Public Relations practitioners on the use of the Advertising Value Equivalent tool in measuring Public Relations campaigns. The research was guided by three ...
Key Success Factors and Competitive Strategies by Four and Five Star Rated Hotels in Nairobi
(University of Nairobi, 2017)
The objective of this study was to establish the key success factors and competitive
strategy used by the five and four star hotels in Nairobi enabling the hotels to stay
afloat in light of competition experienced in the ...
Effect of Cognitive Biases on Investment Decisions Among Retail Investors at the Nairobi Securities Exchange
(University of Nairobi, 2017)
Decision-making is a complex activity and decisions can never be made in a vacuum by relying on the personal resources and complex models, which do not take into consideration the situation. Analysis of the variables of ...
The Effect of Corporate Brand Image on Consumer Choice of Washing Powder Detergents in Nyayo Estate, Nairobi County
(University of Nairobi, 2017)
Corporate brand image has become a useful tool that is receiving increasing attention due to its perceived positive influence on consumer brands choice and consumer purchase decisions. The study sought to determine the ...
Analysis of the Compliance of Kenya’s Online Lead Stories to Professional Standards
(University of Nairobi, 2017)
This study investigated the compliance of Daily Nation and The Standard newspapers to
professional requirements in publishing lead stories on their websites. The study hinged on three
objectives: to compare the lead ...
Strategic Management Practices and Credit Performance of Microfinance Institutions in Kenya
(University of Nairobi, 2017)
Adoption of strategic management practices conceptually enables firms to understand their strategic position and identifying how to make strategic choices for the future and manage strategy in action. Employing strategic ...