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The Use of Web-based Communication Tools in Managing Corporate Reputation Online by Nse-listed Companies
(University of Nairobi, 2019)
This study was conducted to examine the use of web-based communication tools in managing
corporate reputation online by NSE-listed companies. The objectives were first, to examine the
adoption levels of web-based ...
Assessment of the Influence of “janjaruka” Programme in Social and Economic Development in Korogocho: Case Study of Koch FM
(University of Nairobi, 2019)
The purpose of this study was to assess the influence of „Janjaruka” programme on economic and social development in Korogocho using a case study of Koch FM. The study also sought to investigate the perceptions and attitudes ...
Decoding the 2017 Presidential Election Campaign Posters in Kenya
(University of Nairobi, 2019)
The aim of this study was to analyse the 2017 presidential election posters in Kenya from a critical media studies approach. The study employed semiotic analysis approach to identify and analyse the various signifiers and ...
Effectiveness of Kenya Film Classification Board’s Media Literacy Programme in Creating Awareness on Film Classification Procedures, a Case Study of Starehe Constituency
(University of Nairobi, 2019)
The study sought to examine the effectiveness of Kenya Film Classification Board’s Media literacy programme in creating awareness on Film Classification Procedures. The objectives of the study were: To assess the levels ...
Media Representation of Suicide: the Case of Daily Nation Newspaper and Ntv Online
(University of Nairobi, 2019)
The main objective of the study was to examine media representation of suicide. The problem statement of the study emanated from public editor’s note dated November 9, 2018, page 15, where the editor posited that media ...
Analysis of the Influence of Mncs on Environmental Policy of Kenya
(University of Nairobi, 2019)
The growth of Multinational Corporations (MNCs) in developing countries is becoming a challenge, especially in relation to the influence they are having on the state policies. MNCs control core businesses in mineral resource ...
The Effect Of Social Media Marketing On Brand Awareness In The Hotel Industry In Kisumu City
(University Of Nairobi, 2019)
Social media marketing has become the most preferred method for advertisements in the wake of
internet development. Business outlets have realized the use of online platforms to promote their
services and products. This ...
Effect Of Herding Behaviour On Market Performance Of Insurance Companies Listed On Nairobi Securities Exchange
(University Of Nairobi, 2019)
The aim of the study was to establish whether herding behavior influence the market performance of listed insurance companies in the Kenyan securities markets. The research design adopted was descriptive. Research study ...
Gender Analysis Of Gross Margin And Technical Efficiency In Irish Potato Value Chain: Case Study Of Kinangop Sub County, Nyandarua County
(University of Nairobi, 2019)
Irish Potato (Solanum tuberosum L.) is a very important food crop grown in Kenya mostly by small farm holders. Kenya has made concerted effort to improve agricultural productivity and to lower gender gaps in agriculture. ...
Gender, Access To Credit And Financial Health In Kenya: Lessons From Kenya National Finances Survey 2019
(University of Nairobi, 2019)
Over the years, financial inclusion in Kenya has been improving and the gender gap in access to financial services has been narrowing. The finacess survey 2019 holds that despite the narrowing financial inclusion gap the ...