Search
Now showing items 111-120 of 315
Customer perceived service quality: the case of City Council of Nairobi
(University of Nairobi, Kenya, 2011)
The service quality of governmental public institutions, credibility and the quality of service delivery matters a great deal for a country's economic performance. Quality has come to be recognized as a strategic tool for ...
Managers' perceptions of the importance of market segmentation strategy in performance enhancement of commercial banks in Kenya
(University of Nairobi, Kenya, 2011)
To be competitive; financial institutions, including banks of all sizes, utilize marketing planning tools and teclmiques. To this end, the concept of service differentiation and market segmentation has been applied in ...
The relationship between financial innovation and financial performance of commercial banks in Kenya
(University of Nairobi, Kenya, 2011)
This study sought to determine the relationship between financial innovation and financial performance of commercial banks in Kenya. This study took on a Quasi-experimental research 'design. Data collected was edited for ...
The management of financial risk exposure of fuel price changes in the Airline Industry: the case of African Airlines
(University of Nairobi, Kenya, 2011)
Hedging fuel costs is 'Widely practiced by most international airlines. Similarly in Africa major carriers have adopted hedging of fuel costs using derivatives. However, theoretical justification of hedging using derivative ...
Strategic planning practices by rural agency for community development and assistance (RACIDA) a Non Governmental organization in Mandera County
(University of Nairobi, Kenya, 2011)
The study set out to investigate strategic planning practices by Rural Agency for Community Development and Assistance (RACIDA) a Non-government Organization in Mandera County. Employing case study which allowed the ...
Portfolio management by unit trusts in Kenya
(University of Nairobi, Kenya, 2011)
This study was conducted to assess the relationship between Unit Trusts performance and the asset allocation in Kenya for a selected sample of the Companies licensed by the Capital Markets Authority under the Collective ...
Strategic control practices in the power Generation, transmission and distribution industry
(university of Nairobi, 2011-11)
This study is the product of a survey carried out on strategic control practices in Power
Generation, Transmission and Distribution sector. The study focuses on trying to find out
what control practices are in place in ...
Market segmentation strategies for competitive advantage in co-operative bank of Kenya
(University of Nairobi, Kenya, 2011)
Marketing is one of the important functions in any organization. Contemporary world, for business to survive in the market, they develop marketing strategy which takes into consideration the concepts as segmenting, targeting, ...
The effect of mergers on profitability of firms in Kenya
(University of Nairobi, Kenya, 2011)
The objective of this research was to determine the effects of mergers on the profitability of companies in Kenya. Theoretically, it's assumed that mergers improve company performance due to increased market power, enhanced ...
Strategic alliances among the major political parties in Kenya: a survey of the challenges and coping strategies
(University of Nairobi, Kenya, 2011)
Strategic alliance is a popular concept that dominated headlines within the corporate scene especially in dynamic world of rapidly globalizing markets and industries. Political parties, like business organization also do ...