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Now showing items 1011-1020 of 1200
Competitive Strategies Adopted by Kenya Broadcasting Corporation in Response to Environmental Challenges
(University of Nairobi, Kenya, 2010)
The study set to explore the competitive strategies adopted by Kenya Broadcasting Corporation in response to environmental challenges. The objectives of the study were to identify environmental challenges in the media ...
Managing Culture Diversity in Multinational Banks: Case Study of Kenya Commercial Bank
(University of Nairobi, Kenya, 2010)
Globalization of business and unprecedented movement of labor across borders have created organizations that comprise a mixture of people from many different cultures. Managing an organization with a multicultural workforce ...
Strategies Adopted by Kenya Commercial Bank Limited to Improve Customer Service
(University of Nairobi, Kenya, 2010)
The purpose of this study was to investigate the customer service improvement strategies employed by KCB bank to respond to the current competitive banking environment. The true implementation of Customer Service Strategy ...
The Extent to Which E-commerce Enhances Competitive Advantage in Kenyan Tourism Marketing Firms
(University of Nairobi, Kenya, 2010)
Tourism marketing firms play an important role in marketing Kenyan tourism attractions in the world. Tourism is a major foreign exchange earner and contributor to the Kenyan economy. Tourism also plays an important role ...
Influence of skills, knowledge and attitude of CDF project implementers on M & E of projects in Emgwen Constituency, Kenya
(2010)
The links between project M&E and attitude, skills and knowledge of the CDF project
implementers plays an integral part in project management. The study sought to investigate
the influence of attitude, skills and knowledge ...
Operations Strategies of Managing Effects of Drought on Hydropower Generation: a Case Study of Kenya Electricity Generating Company Limited
(University of Nairobi, Kenya, 2010)
Ansoff (1987) had noted that the business environment was constantly changing and making it imperative for organizations to continuously adapt their activities in order to succeed. To survive in a rapidly changing dynamic ...
Effectiveness of Language Interpretation in Case Management at the Chief Magistrate's Court at Kisumu
(University of Nairobi, Kenya, 2010)
Language is the most basic tool of management of cases by the courts. Lack of interpreting and or interpretation services prevents parties, victims, and witnesses from using the courts to meet their obligations and resolve ...
Enhancing Corporate Performance Through the Adoption of Porter's Competitive Model in Equity Bank Branches in Kenya
(2010-11)
The banking industry in Kenya has undergone a lot of changes since the early 1990s from a high level of regulation to a more liberalized environment with less government interference. Consequently, there have been changes ...
The Effectiveness of Brand Personality on the Choice of Lubricants by Matatu Drivers: a Case of Nairobi-nyeri Route in Kenya
(2010-11)
Branding serves many functions. Beyond identifying a product, branding can create
perceptions of quality, reliability, and value in a product, as well as loyalty, confidence,
and self-expression to the consumer. The main ...
Factors Influencing the Choice of Television as a Medium of Advertising by Fast Moving Consumer Goods (Fmcgs) Manufacturers in Nairobi, Kenya
(University of Nairobi, 2010-08)
In today's complex environment, the key to successfully building a brand is to understand the
relationship between consumers and that brand, regardless of the viewpoints of advertisers or
advertising agencies. The objective ...