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Social media as an effective advertising tool in Kenya
(University of Nairobi, 2014)
It is without a doubt that the world is evolving from Traditional Media to New Media. The
growing usage of social media indicates a potentially effective new platform for advertisers.
With this new form of communication, ...
Role of public diplomacy in pursuit of Kenyan`s national interest
(University of Nairobi, 2014)
The attitudes and perceptions of foreign publics affect the ability of the country to form and
maintain alliances in pursuit of common policy objectives; impact the cost and the effectiveness
of military operations; ...
Leveraging ICT organizational capability for SME competitiveness in the agricultural sector in Kenya
(University of Narobi, 2014)
In today's global economy, successful SMEs need to take full advantage of technological advancements dealing with all aspects of their business models. SME must find some competitive advantage through the technological ...
The effectiveness of mobile telephony SMS in agriculture extension information: the case of Soko+ SMS service in Sipili Olmoran ward in Laikipia County
(University of Nairobi, 2014)
Mobile telephony has become an important Information and Communication Technology (ICT)
tool used by farmers to access agriculture extension services in rural areas. With its widespread,
SMS services should find more use ...
Reliability and content validity of commercial tests and their correlation to pupils’ perfomance in mathematics Kajiado county , kenya
(2014)
This study was carried out to establish the reliability and content validity of
commercial tests and their correlation to pupils‟
performance in mathematics: the case
of public primary schools, Isinya District, Kajiado ...
Regressive tax reforms and economic welfare in Kenya
(2014)
This study discussed some recent critical literature on value-added tax (VAT) in Kenya relating
to its contributions to economic growth rate. The study employed the tools of quantitative
empirical analysis technique to ...
Diversity management practices in the Ministry of transport and infrastructure, Kenya
(University of Nairobi, 2014)
Diversity is a commitment to recognizing and appreciating the variety of characteristics
that make individuals unique in an atmosphere that promotes and celebrates diversity.
Diversity management practices involve the ...
Effects of the International Monetary Fund (IMF) on Kenya economy (2000-2013)
(University of Nairobi, 2014)
The effectiveness of monetary policy on economic growth in Kenya. The International Monetary Fund (IMF or the Fund) is an organization of 188 countries, working to nurture global monetary cooperation, protect financial ...
Influence of globalization on performance of small and medium sized enterprises in the ICT sector in Kenya
(2014)
Globalization in a broader sense refers to the widening set of interdependent relationships
among people from different parts of the world that happens to be divided into nations in
order to facilitate the flow of goods, ...
The role of media in conflict prevention: the case of general election in Kenya, 2013
(University of Nairobi, 2014)
In most cases, media is viewed as a tool to fuel violence in during election process in a
democratized government in Africa because it brings out the reality on the ground and therefore
ends ups escalating political ...