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The effectiveness of Television personalities in influencing consumer preferences of TV stations amongst University of Nairobi
(2012)
As competition and technology contribute to the changing of consumers preferences and tastes in the entertainment industry, TV stations in Kenya have resulted to using television personalities to influence consumer preference. ...
The influence of commercial sponsorships on consumer attitudes towards brands: a case study of Nairobi residents
(2007-08)
This study was conducted to evaluate the impact and relevance of commercial sponsorships which is an emerging trend in Kenya. This concept embraces the whole philosophy of investing in building strong brands. Commercial ...
The Influence of Mobile Money Transfer in sustaining customer loyalty at Safaricom Limited
(2012)
This research examines the influence of mobile money transfer in sustaining customer loyalty at Safaricom limited. The study looks at the background of Safaricom limited, currently the market leader in telecommunications ...
Influence of social media on customer service in Safaricom Limited
(2012-11)
The aim of this study was to investigate and establish the influence of social media on
customer service at Safaricom Limited, that is, the effects it has had on the company
since it was launched as a tool for customer ...
Perceived influence of employee participation on the change management at the ministry of housing, Kenya
(2012-11)
With the advent of Performance Contracting (PC) government Ministries and
departments and their workers are expected to deliver quality service in the pursuit of
their objectives. In view of the forces of change, the ...