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Marketing oriented strategies adopted by Kenya Airways Ltd in foreign markets
(2010)
To the best of the researcher’s knowledge, no study had been done on the foreign market
strategy adopted by Kenya Airways. This was despite its success in establishing networks in
many nations of the world. This study ...
Impact of Hedging Fuel Prices on Corporate Profitability Case Study of Kenya Airways Ltd
(2011-10)
The project overall objective was to investigate the impact of hedging fuel prices on corporate profitability, a case study of Kenya airways ltd. The study is of significance to the top management of KQ; they will be able ...