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The extent of usage of the marketing mix variables in the shipping industry in Kenya
(2001-09)
The recent trends of liberalization and globalization would entail that marketing strategy
the world over be almost similar. This study reveals that the marketing mix variables,
which are, the engine driving competitive ...
Strategic responses to challenges of liberalization by DT Dobie Kenya Ltd
(2009)
The purpose of this study is to establish strategic responses employed by DT Dobie towards the challenges of liberalization. Since the liberalization of the automotive industry in Kenya, a lot has happened to the industry. ...
Responses of Kenya Reinsurance Corporation Limited to the Challenges of Globalization of the Reinsurance Industry
(University of Nairobi,, 2007-07)
Kenya Reinsurance Corporation, just like any other organization, whether public or private sector is affected by turbulent environment because every organization has to interact with the environment for survival. It becomes ...