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The effect of relationship marketing amongst the stakeholders of the East African breweries limited
(2012-10)
Customer relationships are the lifeblood of every good company. Relationships between a company and their customers, distributors, employees, referral sources, are vital to continued, sustained growth, and stability. Loyal ...
The Application of Relationship Marketing in Kenya Commercial Bank Limited
(2012)
The increasing globalization and technological advancement has increased marketing
activities among and between nations. This has created stiff competition among firms
indifferent industries. The banking industry in Kenya ...