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Corporate branding strategy and performance of Safaricom limited
(2012-11)
Companies are trying to influence consumers into buying their product instead of their competitors‟ products. To do so, they need to differentiate themselves. They need to convince the customers that their product offers ...
An investigation of the impact of mandatory employee uniform policy on employee job satisfaction in retail business outlets: A case of Safaricom Ltd
(2009)
Mandatory employees' uniforms generally constitute an important component of
hospitality or a business establishment's brand identity. Not only do uniforms create a
specific impression of a property, but they are an ...
A Critique of the Banking Laws and Money Transfer Services in Kenya: the Case of Safaricom’s Mpesa
(School of Law, University of Nairobi, 2018-09)
Leveraging on Corporate Culture as a Strategy in Driving the Competitive Advantage of Safaricom Limited
(2012-10)
Motivating culture helps develop a working environment that will help ensure that
individuals deliver results in accordance with the expectations of management.
Organizations, everywhere, function within a specific ...
Strategic Responses by Safaricom to the Dynamic Business Environment
(University of Nairobi,, 2011-09)
Quite often organizations experience changes in their business environment. This study used a case study approach to investigate the strategic responses by Safaricom to the dynamic business environment. The respondents in ...