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Direct sales strategy and competitive advantage among commercial banks in Kenya
(2009-10)
The purpose of this study was to gain a deeper understanding of the contribution of direct
sales strategy towards attainment of competitive advantage among the various commercial
banks in Kenya. The objectives of this ...
Strategies adopted by postal corporation of Kenya to gain competitive advantage in the mail sub sector in Kenya
(2009)
In the last ten years the mail sub sector in Kenya has witnessed one of the phenomenal
growths in Kenya with registered players in the market hitting one hundred and fifty
by June 2009 (CCK statistics June 2009). The ...