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Perception of Brand Equity of Daily Newspapers by Media Buying Agencies in Nairobi, Kenya
(2011-11)
Brands are the basis for sustainable advantage for most organizations. Therefore, the
perception that a brand attracts can make or break it. The purpose of this study was to
look at the perception that media buyers have ...
Measuring Brand Equity:an Investigation of the Kenyan Malted Beer Industry in the East African Breweries Limited and Keroche Industries
(2011)
Measuring brand equity has been a big challenge for brand managers and marketers in Kenya
and Africa in general. As a manager one need to have the necessary skills to measure brand
equity overtime so as to be kept up to ...