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Effects of direct sales strategy as a strategic response to the performance of commercial banks in a changing competitive environment in Kenya
(2011-08)
The purpose of this study is to examine effects of direct sales strategy as a strategic
response to the changing and competitive banking environment in Kenya, hence the
findings from this study can be used by other firms ...
Strategic Responses by Jubilee Insurance to Changing Competitive Environment
(2011-11)
Organizations are faced with a myriad of challenges emanating from the environment. In
order to survive, strategies have to be devised to respond to the forces that threaten to halt
survival. Companies that do not respond ...