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The effect of customer experience strategy on the performance of Kenya Commercial Bank limited
(2011-10)
The banking industry in Kenya has witnessed a tremendous growth in the last decade. This has
led to an increase in the number of banks in the country and opened an environment for serious
competition. In today’s highly ...
Customer perceptions of the quality of services offered by Kenya Commercial Bank branches in Nairobi, Kenya
(2011-11)
Service quality has attracted major attention from marketers and academic researchers
over recent years, mainly due to its significant role in business performance and the
maintenance of customer loyalty. With the recent ...
The Effect of M-pesa Technology Strategy on the Performance of Kenya Commercial Bank Ltd
(2011-11)
The spread of mobile phones across the developing world is one of the most remarkable
technology stories of the past decade. Buoyed by prepay cards and inexpensive handsets,
hundreds of millions of first-time telephone ...