Search
Now showing items 1-1 of 1
Perceived extent and effects of use of visual marketing in creating brand awareness in music : A case of college of humanities and social sciences students, University of Nairobi
(2011)
Music is a cultural universal that has long been used as a tool for communication,
entertainment, as well as education. As a medium that has been packaged and sold as a
product, sale of music thus requires marketing and ...