Now showing items 1-2 of 2
Effects of direct sales strategy as a strategic response to the performance of commercial banks in a changing competitive environment in Kenya
The purpose of this study is to examine effects of direct sales strategy as a strategic response to the changing and competitive banking environment in Kenya, hence the findings from this study can be used by other firms ...
Financial Innovation and Its Effect on Financial Performance of Commercial Banks in Kenya
(University of Nairobi,, 2012-10)
The purpose of the study was to assess the effect of financial innovation on commercial bank’s financial performance as the key players in the banking sector over a period of 4 years. Kenya’s financial sector has undergone ...